Idunno if anyone else has noticed Xbox 360s new ad campaign talking about how many "family games" they have and how it's a great "family" system, but i've noticed this and i think it's hilarious. 360 has always been known as the hardcore gamer system, with titles such as Halo, Call of Duty, etc. and it's outstanding online play is it's main feature. That reason is why i think the new ad campaign is so funny, they're basically trying to appeal to a whole new crowd. Cleary as anyone would know, this is the same technique that nintendo used to market the wii, claiming new family style gameplay and "pick-up and play" style controls. The difference between the two strategies, and why the wii one will work better is because wii actually was completely new, the ad campaign fit the game. The reason it's stupid for 360 is because it's still the same system, it's completely pointless and i feel the market will not fall under spell of this. Wii will continue to outsell xbox, and xbox will continue to appeal to kids in college dorms who just want to play halo all day.